Business Development Research Analyst

Kennedys is looking for a Business Development (BD) Research Analyst to join our Business Development team based in Manchester, Birmingham or Sheffield. The successful candidate will work as part of the Marketing Technology and Data sub team, working closely with the Firm Data and Intelligence departments.  

The BD Research Analyst will serve as a data analyst and data owner for Marketing, BD and brand related data (in conjunction with data from other domains) and will support the BD&M team in various projects and initiatives. The focus of the role is on utilizing data and analytics tools to help the BD&M community foster a deeper understanding of trends, challenges and opportunities internally and in the market.

 This role involves leveraging Power BI, AI modelling capabilities, and marketing tools like Marketo, HubSpot, Salesforce, and information from business information services and data enrichment providers to support and enhance marketing strategies.

Team

Kennedys' global Business Development & Marketing team drives profitable revenue growth through a client-centric approach to business development and marketing activity, which enhances our reputation globally.

The global functions are Pursuits, Clients and Markets, Marketing Technology & Data, and Marketing and Communications. The functions work alongside the regional Business Development & Marketing teams in APAC, EMEA, the US and Latin America.

Key responsibilities 

• Support the development and implementation of data-driven marketing strategies to both drive and support BD&M team goals.
• Leverage data analytics to measure the impact and success of marketing campaigns, improve client engagement, and drive business growth.
• Work with managers to translate data into actionable insights that help guide strategy, client and market development, and marketing efforts.
• Monitor, visualize, and report on client and market sentiment and, in alignment with Kennedys BD&M strategic goals, clearly communicate the position of the Kennedys brand with global, regional and lines of business teams.
• Analyse differences in client sentiment and markets to help drive growth in key areas of the business.

Required experience 

• Minimum of three years' experience, with a strong background in marketing data analysis and metrics.
• Bachelor's Degree in Math, Data Analytics, or related field. Coursework in Marketing, Communications or related field is desirable.
• Strong analytical skills such as data collection, data cleansing, data mining and data visualization.
• Familiarity with marketing research methods and marketing and communications concepts and practices.
• Proficiency with data visualization software such as PowerBI.
• Familiarity with relational databases and SQL preferred.
• Familiarity with data exploration and analysis methods using Python or R preferred.
• Proficiency in web research, Word, PowerPoint, Excel, Outlook required.
• Excellent organizational skills: planning, ability to prioritize projects, manage multiple tasks simultaneously, set and meet deadlines, and adhere to schedules.
• Superior interpersonal and customer service skills.
• Ability to relay data and insights to BD&M and Kennedys stakeholders in a clear and concise manner that compels action.
• Brings unique perspective to challenge thinking and drive action and willingness to learn.
• Able to translate and communicate data and insights within context of uncertain or emerging trends and has ability to knit disparate pieces of data together to form a compelling narrative that connects insights to business strategies & outcomes.
• Strong problem-solving skills and ability to move between strategic thinking and tactical execution.

Please let us know if you require any additional support or adjustments to be made in order to submit your application to Kennedys. 

*where a level of experience is indicated, this is a guideline only and represents the amount of time we would usually expect a candidate to accumulate the requisite level of experience. This does not preclude applications from candidates with more or less experience.

About Kennedys

Kennedys is a global law firm with expertise in dispute resolution and advisory services. With over 2,750 people worldwide across 47 offices in the UK, Europe, Middle East, Asia Pacific and America we have some of the most respected legal minds in their field.

Our lawyers handle both contentious and non-contentious matters, and provide a range of specialist legal services, for many industry sectors but we have particular expertise in litigation and dispute resolution, especially in defending insurance and liability claims.

We're a fresh-thinking firm, and we're not afraid to bring challenging new perspectives to the table way beyond the traditional realm of legal services. We empower our clients with a diverse range of ideas, tools and technology to make their lives easier, as well as delivering exceptional results, every time.

What do we have to offer?

We welcome high-performing lawyers, business services professionals, secretaries, graduates and apprentices to join our rapidly expanding global firm. Whatever your role at Kennedys, you'll be involved in exciting and stimulating work, where your input will make a difference.

Our culture and values form a big part of who we are and we take them seriously. We make a difference by being approachable, straightforward, supportive and distinctive. Our values are at the core of who we are and what make us a great firm to work with and for.

The Firm recognises the value of investing in our people's development and believes our culture and values contribute to the quality of our work and of our client relationships. With a culture of on-the-job and experiential learning, peer to peer learning, mentoring, resources and tools that enable you to drive your career, we can support your development in your current and future roles.  A variety of other opportunities are available including secondments to clients and our global offices.

We strive to celebrate diversity, empower our people and ensure everyone can bring their authentic selves to work.  We've created a culture based on client service, professional excellence, hard work and trust, where diversity, equity and inclusion (DE&I) is a key priority.  We recognise that many of our people want to work for an employer that is aligned to their values, which is why we are building an inclusive culture, decarbonising our operations and supporting our people to thrive at work.  Our people are the key to driving this change and helping us to make a difference to our clients, our people and the communities in which we live and work.

Kennedys is an equal opportunities employer and is committed to ensuring our recruitment processes are as inclusive as possible. We expect all employees to be aware of and comply with all relevant policies and procedures within their jurisdiction, including those relating to Information Security, Data Protection and Quality Management, refer any breach promptly to Risk & Compliance and to complete all mandatory training when requested.